Writing a key message

This is where research becomes a critical part of developing communication. So either pick the most prominent statement of the three, or find a thematic link to join them. Influencing the perceptions of other people is not an easy task. Each question helps you break down the rationale behind your intentions, and provides the step-by-step statements that back up your key message.

To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. Within every text, key messages are the messages you want your audience to remember and react to.

Asking yourself these questions will reveal to yourself the information you can take for granted that your audiences need to know and understand. This message is too functional and boring.

When developing messages, remember that repetition is key. Influencing the perceptions of other people is not an easy task. Media interviews can be nerve-wracking. Being clear is straightforward. Convey one thing in ten words or less.

Because of the nature of reading, your key message should lead the page. Key messages are the core messages you want your target audience to hear and remember.

Key messages should be easy for employees to recall and repeat during conversation with current or prospective clients, so avoid industry jargon and run-on sentences. Also, avoid language that articulates your value relative to competition.

Site Map Key Messages Key messages are essential tools in all communications work. If you still have a hard time articulating your point of difference, you may want to revisit your core product.

Targeted messaging Consider your target audiences. They are The Message, the essence. It will fall on deaf ears or simply look disingenuous.

Practice Once your messages have been tested and you know what works, practice them.

Not surprisingly, a well-crafted key message takes time. Do you have multiple target audiences.

They assert your viewpoint. Give it to them. Make sure you work out the most important core messages that you wish to portray and write simply but with enough interest to provoke your reader.

And, there you have it: Key messages open the door to direct communication with your audience, because they bridge what your audience already knows and where you are trying to take them.

Be positive and use active language.

Here are the formats I have used. Give it to them. That might be all the airtime you get; Consistent — Messages must be repeated if they are to sink in.

By being concise you have more control over the message your audience hears. Readers shouldn't have to read far to find it. As this gets into messaging architectureit will be the topic of another post. Why is focus so important. Keep it simple Remember your key messages should be short and specific.

They assert your viewpoint.

Writing a compelling key message Articulating a key message is one of the foundations of marketing. If you think of marketing as the communication of ideas to various groups of people with the goal of changing their behavior, then understanding what to convey to them is.

Phase 1: Brainstorm key message concepts with internal stakeholders. Whenever possible, work with your organization’s communication staff to hold a key message development brainstorm session.

Include internal stakeholders who ultimately need to approve the key messages. Join Debbie Wetherhead for her online training session, “Key Message Development: Building a Foundation for Effective Communications,” on Tuesday, December 6, It’s not sexy; it’s not fun.

But, oh, so necessary. We’re talking key message development. In our latest blog post learn about the importance of key messages and how it can be the difference between getting your point across to media and audiences. 5 tips for creating powerful key messages.

What to consider when writing your key messages; Is it believable? – Make sure your core message is supported by evidence. Phase 1: Brainstorm key message concepts with internal stakeholders. Whenever possible, work with your organization’s communication staff to hold a key message development brainstorm session.

Include internal stakeholders who ultimately need to approve the key messages. Finally, if you’ve chose the right three key messages, MOST of the questions can be answered with one of them.

So let’s check this out with the store example. Here are three key messages for our .

Writing a key message